Joins hands with Medklinn to explore its patented CerafusionTM technology to deliver a cleaner and safer in-car experience
New Delhi, April 16, 2020: MG Motor India has recently partnered with Singapore-based Medklinn to explore natural sterilization of cabin air and surfaces in its cars. The carmaker will evaluate the viability of installing CerafusionTM , Medklinn’s patented cabin sterilization technology, in its India products, the HECTOR and the ZS EV.
A unique and game-changing innovation, CerafusionTM
The industry-leading cabin sterilization technology is a much-needed intervention and in sync with such developments, MG’s latest initiative underlines its focus on staying ahead of the market’s evolutionary curve as an industry pioneer and tech leader through a proactive, agile, and innovation-led approach. The association with Medklinn also reiterates the carmaker’s commitment to ensuring the highest levels of safety and well-being of its customers.
Speaking on the association, Rajeev Chaba, President and Managing Director – MG Motor India, said, “As part of our commitment to innovation and safety, we are partnering with Medklinn, one of the top global players in this domain, to explore world-class cabin sterilization solution in our vehicles. We are pro-actively looking to deploy HVAC system-based cabin sterilization and disinfection technology. We will continue to work towards developing safer mobility experiences and services for our customers while providing them with a cleaner and safer in-car environment. As a future-forward brand, this initiative also highlights our readiness for the ‘new normal’ in the post-pandemic world.”
Peter Tham, CEO – Medklinn, said, “An overwhelming percentage of pollutants often gravitates to various surfaces within the car’s cabin. Our patented CerafusionTM technology comes as the most uniquely equipped decontamination solution to address and resolve this issue. We are delighted to partner with MG, a forward-looking and innovative automotive brand, and are confident that our solution will give customers the peace of mind by ensuring that they are safe and protected in their MGs.”
MG has taken strong measures to combat the impact of the COVID-19 on its customers. The carmaker has recently launched a Disinfect and Deliver initiative to ensure car deliveries and test drives at customers’ homes under a completely sanitized process. The staff at its dealerships have also been trained to take all the necessary steps to ensure that the service workshops and showrooms are completely sanitized.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic and innovative brand over the last 95 years. MG Motor India has its car manufacturing plant at Halol in Gujarat.
Medklinn Air+Surface Sterilizers
Medklinn creates Active Oxygen in your living and working spaces to safely and effectively sterilize your surfaces and air without the use of any air filters or any chemicals.
Many studies have already proven the effectiveness of ozone gas (O3) in deactivating viruses1 while more recent studies have shown that it is also effective against MERS, SARS, and related Coronavirus infections2 (including Covid-19 which belongs to the same family of viruses).
This means that by operating a Medklinn system in your indoor space, 99.99% of all known viruses3 and bacteria4 can be continuously eliminated 24/7 from the air that you are sharing and most importantly, all of surfaces that you or anybody else touch – table tops, chairs, plush toys, bedding, furniture, common tools and utensils. Kill the viruses and bacteria – break free from the risk of cross infections with Medklinn.
1. Chunchieh Tseng and Chihshan Li (2008). Inactivation of Surface Viruses by Gaseous Ozone. Journal of Environmental Health, 70, No.10 (June2018).
2. Gérard V. Sunnen, M.D, “MERS, SARS, and emerging Coronaviruses: theoretical considerations and a proposal for critical care parenteral oxygen/ozone therapy“, May 2013, revised 2014.
3. Test Conducted by Molecular Research Laboratory, Department of Medical Microbiology, Faculty of Medicine University Malaya, Kuala Lumpur Malaysia.
4. Test Conducted by Associate Professor Sek C. Chow, Dr Med Sc, Registered Toxicologist (UK), Monash University, Sunway Campus.
4. A. M. Elvis and J. S. Ekta, “Ozone therapy: A clinical review“, Jan-Jun 2011.
5. Process Engineering, “Ozone truths and myths“, Oct 2005.
Morris Garages, MG Motor India Explores Industry-leading Cabin Sterilization Technology For Its Cars To Battle COVID-19, 16 April 2020.